I drink 18-20 cans of Spindrift each week. Our recycling bin at home is mostly two things: cans of Spindrift and blueberry pint containers. Spindrift is a sparkling water with a real squeezed fruit. There’s no added sugar and they’re pretty low in calorie count (usually in the 10-20 range). I’ve tasted all the flavors, […]
Author Archives: Peter Kang
Customer Journey No. 2: The Same Wine Store for 12+ Years
Note: The image of the wine store above is not the store described in this article, so stop trying to guess! I’ve been going to the same wine store in South Slope for over 12 years. By my estimation, I’ve spent at least $5,000 if not closer to $7,500 during that time at the one […]
Customer Journey No. 1: Allbirds – 2 Years & $885.21
Initial Impressions I first became aware of Allbirds like other folks in the creative industry. The branding agency Red Antler had worked on the branding and website, and I saw the link being shared around our office. My first impression was favorable. I thought the site looked cool and the brand had a nice playfulness […]